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Digital Campaigns Specialist

3 weeks ago

Bengaluru, Karnataka, India Condé Nast Technology Lab Full time
About the Role

Condé Nast Technology Lab is a cutting-edge organization that drives innovation and excellence in marketing operations. We are seeking a highly skilled Digital Campaigns Specialist to join our team in New York.

The ideal candidate will possess strong technical capabilities, excellent time management, and communication skills. They will be responsible for driving revenue, retention, and engagement for our Consumer Revenue organization by operationalizing campaigns in our communication platforms (Email, App/Web-Push and SMS) and across all brands.

Main Responsibilities
  • Creation and deployment of new marketing campaigns across Consumer Revenue (acquisition, retention, and monetization) in the U.S. market.
  • Performance reporting on these campaigns, audience management, delivery optimization, and providing advice and technical support to marketing teams in local markets.
  • Development of an in-depth knowledge of the platforms used and proposal of elegant solutions to any technical limitations encountered.
Key Skills and Qualifications
  • 4-6 years of experience in email marketing, preferably in a fast-paced environment.
  • Excellent technical knowledge of the ESP SailThru.
  • Intermediate working knowledge of HTML/CSS code.
  • Ability to work independently and within a cross-functional team.
  • Strong analytical skills and experience with data-driven decision-making, including familiarity with email marketing metrics and KPIs.
  • Excellent project management skills, with the ability to manage multiple priorities and deadlines in a fast-paced working environment.
  • Salary: $85,000 - $110,000 per year, depending on experience.