Sales and Marketing Regional Director

Job Summary:

The ideal candidate will be responsible for driving the strategic direction, growth, and management of all sales and marketing functions within a region. This role encompasses developing and executing comprehensive strategies to enhance market share, build strong relationships with key stakeholders, and generate new business opportunities.

A seasoned leader with a deep understanding of the healthcare industry and proven experience in sales and marketing at a regional level is required. The successful candidate will have a strong track record of success in managing sales and marketing functions, with excellent relationship-building skills and a strong strategic thinking ability.

Key Responsibilities:

• Sales Strategy & Execution
  • Develop and implement a regional sales strategy aligned with overall business objectives.
  • Drive revenue growth through effective management of doctor relations, corporate relations, insurance & TPA relations, and new business development.
  • Monitor and analyze sales performance, market trends, and competitor activities to identify opportunities and challenges.
• Doctor Relations
  • Build and nurture relationships with doctors, specialists, and healthcare providers to drive patient referrals.
  • Develop referral programs to increase engagement and collaboration with the medical community.
  • Monitor and ensure the effectiveness of referral processes and address any issues or barriers.
• Corporate Relations
  • Establish and maintain strong relationships with corporate clients, offering tailored healthcare packages and services.
  • Negotiate and manage corporate healthcare agreements, ensuring high levels of satisfaction and service delivery.
  • Explore opportunities for corporate wellness programs and other value-added services to enhance partnerships.
• Insurance & TPA Relations
  • Lead the relationship management with insurance companies and Third-Party Administrators (TPAs).
  • Negotiate and manage contracts with insurance providers and TPAs, ensuring mutually beneficial terms.
• Marketing Communication
  • Oversee the development and execution of marketing strategies and campaigns to promote hospital services and enhance brand visibility.
  • Coordinate with the marketing team to create targeted marketing materials, digital campaigns, and content that resonate with the local community and stakeholders.
  • Manage public relations, media relations, and internal communications to maintain a positive brand image.
• Community Connect & Engagement
  • Design and implement community outreach programs that align with the organization's mission and values.
  • Organize health camps, awareness programs, and other community engagement activities to build trust and loyalty.
  • Collaborate with local organizations, NGOs, and government bodies to address public health needs and create a positive impact.
• New Business Development
  • Identify and explore new business opportunities within the region, including partnerships, collaborations, and service expansions.
  • Conduct market research and feasibility studies to assess potential growth areas.
  • Develop business cases and proposals for new initiatives, presenting them to senior management for approval.

Qualifications and Experience:

• Education: MBA in Sales & Marketing, Healthcare Management, or a related field.
• Experience: Minimum of 10-15 years of experience in sales and marketing, with at least 5 years in a leadership role within the healthcare industry, preferably in a hospital setting.
• Proven track record of success in managing regional sales and marketing functions, with a strong understanding of the healthcare ecosystem.
• Excellent relationship-building skills with doctors, corporates, insurance companies, and other stakeholders.
• Strong strategic thinking, analytical skills, and problem-solving abilities.
• Excellent communication, negotiation, and leadership skills.
• Ability to travel extensively within the region as required.

Key Competencies:

• Leadership: Ability to lead and inspire teams to achieve sales and marketing objectives.
• Strategic Planning: Proficiency in developing and executing long-term strategies that align with business goals.
• Relationship Management: Strong interpersonal skills to build and maintain relationships with key stakeholders.
• Analytical Thinking: Ability to analyze data, market trends, and business performance to drive informed decision-making.
• Communication: Excellent verbal and written communication skills to effectively convey messages to diverse audiences.
• Innovation: Ability to think creatively and develop new approaches to solve problems and seize opportunities.