Event Partnership Development Specialist

3 days ago

Ghaziabad, Uttar Pradesh, India beBeeSponsorship Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

Sponsorship Lead Role Overview

The role of the Sponsorship Lead involves developing and executing a comprehensive sponsorship strategy for live events, identifying potential partners and building a robust pipeline to convert opportunities into successful partnerships.


Key Responsibilities:

  • Develop and execute the sponsorship strategy for live events, aligning it with brand objectives and event positioning.
  • Identify potential sponsors, build a robust pipeline, and convert opportunities into signed partnerships, ensuring alignment with brand goals.
  • Craft compelling sponsorship proposals and packages that meet brand objectives and event positioning, showcasing unique value propositions.
  • Lead negotiations, contract closures, and relationship management with sponsors, fostering strong partnerships.
  • Collaborate with internal teams to ensure sponsorship deliverables are met, driving cross-functional collaboration and communication.
  • Stay updated on market trends, competitor activities, and brand spends in the live events & experiential industry, informing strategic decision-making.
  • Drive revenue targets through sponsorship sales, ensuring repeat business and revenue growth.
  • Represent the organization in industry forums, conferences, and networking events, strengthening brand presence and reputation.


Requirements:

  • Bachelor's degree in Events or a related field, demonstrating a solid foundation in event management and marketing principles.
  • 10–15 years of experience in sponsorship sales/business development for live events, festivals, sports, entertainment, or media, showcasing a proven track record of success.
  • A strong network with brand decision-makers, agencies, and corporates, facilitating effective partnership development.
  • Proven ability to close high-value sponsorship deals, leveraging negotiation skills and relationship management expertise.
  • Excellent communication, presentation, and negotiation skills, enabling effective stakeholder engagement and partnership development.
  • Strategic thinker with the ability to align sponsorship opportunities with brand objectives, driving business growth and revenue expansion.
  • Strong organizational and leadership skills, with the ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
  • Passion for live events, culture, and experiences, driving creativity and innovation in sponsorship development.

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