Customer Experience and Loyalty Strategist

4 days ago

Dindigul, Tamil Nadu, India beBeeManager Full time ₹ 1,20,00,000 - ₹ 2,16,00,000
Role Overview

We're seeking a high-impact Manager to own and scale in-app user engagement, retention, and loyalty. This role sits at the intersection of marketing, product, and analytics—responsible for designing and deploying strategies that increase app usage, session time, and repeat behavior among our existing user base.

You will develop engagement hooks, drive gamified experiences, and build loyalty mechanisms that turn our transacting users into long-term brand advocates. This is a key role that directly supports our goal to grow DAU/MAU and deepen user-product affinity.

Main Responsibilities:
  • App Engagement Strategies: Design and execute strategies that increase DAU, MAU, and session duration.
  • Gamification-led Experiences: Create experiences to drive repeat usage and behavioral stickiness.
  • User Retention: Identify and implement loyalty and rewards frameworks to recognize and retain high-intent users.
  • Data Analysis: Leverage in-app behavioral data to understand user intent signals and cross-product affinities.
  • Automated Engagement Journeys: Develop automated journeys across push notifications, in-app messaging, WhatsApp, SMS, and other owned channels.
Requirements:
  • Previous BFSI and Fintech Exposure: 3–5 years of experience in lifecycle marketing, CRM, growth, or product marketing, preferably in fintech, D2C, or consumer apps.
  • Strong Analytical Skills: Proficiency in analyzing user journey data to define product affinity, intent segments, and retention triggers.
  • Marketing Automation Tools: Familiarity with tools such as MoEngage, WebEngage, Clevertap, Mixpanel.
  • Cross-functional Collaboration: Ability to work cross-functionally with Product, Data, Design, and Content teams to deliver seamless execution.
What Success Looks Like:
  • Increase in returning user base and app re-engagement rates
  • Consistent improvement in DAU, MAU, and session time
  • Loyalty mechanisms that drive feature repeatability
About the Role

This role reports to the CBO and Co-founder and collaborates with Product, Brand, Performance Marketing, Data, and Engineering teams.

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