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Lead Performance Marketing Strategist

2 weeks ago

Dindigul, Tamil Nadu, India beBeePerformance Full time ₹ 2,00,00,000 - ₹ 3,00,00,000
Lead Performance Marketing Strategist

We are seeking an accomplished Lead Performance Marketing Strategist to oversee the development and execution of comprehensive paid marketing strategies across multiple digital channels.

The ideal candidate will be responsible for driving the end-to-end performance marketing function, with a focus on strategy, execution, and optimization of campaigns.

This role requires strong technical expertise, analytical skills, and proven experience in managing large-scale budgets in high-growth environments.

  • Develop and implement a data-driven paid marketing strategy that drives customer acquisition and retention.
  • Plan, execute, and optimize paid campaigns across Meta, Google, TikTok, and other digital platforms.
  • Collaborate with cross-functional teams to drive conversion rate optimization and stay ahead of industry trends and platform innovations.

Requirements

  • 6–10 years of experience in performance marketing.
  • Proven track record of managing large ad spends across multiple platforms.
  • Deep expertise in Meta Ads, Google Ads, and TikTok Ads.
  • Strong analytical skills with experience in cohort analysis and performance dashboards.
  • Hands-on experience with tools such as GA4, Google Tag Manager, or equivalent.