Digital Performance Marketing Strategist

2 weeks ago

Dindigul, Tamil Nadu, India beBeeMarketer Full time ₹ 40,00,000 - ₹ 50,00,000
Job Title: Performance Marketing Specialist

We are seeking a skilled and data-driven Performance Marketer to join our team.

Key Responsibilities:

  • Develop, implement, and optimize performance marketing campaigns across platforms including Meta Ads, Google Ads, YouTube, Amazon Ads, Snapchat, and emerging channels.
  • Build full-funnel strategies (TOFU, MOFU, BOFU) tailored for direct-to-consumer brands.
  • Manage daily budgets, bids, and pacing to ensure efficient delivery and maximize ROI.

Conversion & Growth Optimization:

  • Conduct A/B testing on creatives, copies, audiences, and landing pages.
  • Optimize ad funnels (from click to purchase) to reduce customer acquisition cost (CAC) and improve return on ad spend (ROAS).
  • Collaborate with UI/UX and product teams to optimize website conversion rate optimization (CRO).

Analytics & Reporting:

  • Track, measure, and analyze campaign performance using tools such as Google Analytics, GA4, Meta Business Suite, and attribution platforms.
  • Provide weekly and monthly performance dashboards with actionable insights.
  • Forecast spends, CAC, and ROI based on past data and industry benchmarks.

Audience & Market Research:

  • Research consumer behavior, market trends, and competitor strategies to identify opportunities.
  • Build and scale lookalike, retargeting, and interest-based audiences.
  • Create customer cohorts and lifecycle campaigns to increase lifetime value (LTV).

Collaboration & Creative Direction:

  • Work with creative teams to guide ad content (videos, static ads, user-generated content, influencer collaborations).
  • Collaborate with product and sales teams to align campaigns with launches, discounts, and seasonal promotions.
  • Drive innovation by testing new ad formats, platforms, and growth hacks.

Personality & Culture Fit:

  • Growth-oriented with a test, learn, and scale mindset.
  • Entrepreneurial and proactive in solving problems.
  • Comfortable working in a fast-paced, high-growth D2C environment.
  • Strong communication and collaboration skills.
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