Head of Product Marketing Strategy

6 days ago


Delhi, Delhi, India CHANDIGARH UNIVERSITY Full time
Job Title: Head of Product Marketing

Join CHANDIGARH UNIVERSITY as a key member of our product marketing team and drive the success of our products through strategic marketing initiatives.

Key Responsibilities:
  • Develop and execute comprehensive product marketing plans to drive product awareness, demand generation, and customer acquisition.
  • Lead market research to understand industry trends, competitive landscapes, and customer needs, and inform product positioning, messaging, and differentiation strategies.
  • Collaborate with cross-functional teams to create compelling product marketing collateral, including product presentations, case studies, whitepapers, and sales enablement tools.
  • Develop and execute multi-channel programs and campaigns to drive leads, sales pipeline, and new customer acquisition, including ABM, email outreach, lead generation through physical and virtual events, and search engine marketing.
  • Assess the effectiveness of marketing programs and report back on required changes.
  • Work closely with product leadership, product management, and SMEs to drive thought leadership around products, including speaking engagements and written works.
  • Develop sales enablement and marketing collateral, including product pitch decks, explainer videos, case studies, sell sheets, and e-books, to support go-to-market activities.
Requirements:
  • MBA in Marketing from a top-tier business school.
  • 10-15 years of product marketing experience in Edtech, FMCG, Banking, Airlines, Travel, and other service-oriented industries.
  • Strong background and experience in product marketing, launch, growth, communication, and research, as well as a solid understanding of the industry, market, and customer.
  • Excellent analytical, creative, strategic, and problem-solving skills, as well as the ability to work under pressure, handle multiple projects, and adapt to changes.
  • Outstanding leadership, communication, collaboration, and interpersonal skills, as well as a passion for brands and customers.


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