Head of Brand Strategy
6 days ago
Job Summary:
We are seeking a seasoned marketing professional to lead our brand strategy and drive business growth. As the Head of Brand, you will be responsible for developing and executing a comprehensive brand strategy that enhances the passenger experience and drives revenue growth.
Key Responsibilities:
- Develop and execute a brand positioning strategy that resonates with our target audience
- Lead cross-functional teams to drive brand awareness and engagement through multiple channels
- Collaborate with industry partners and regulatory bodies to drive business growth
- Enhance processes and practices to ensure high-quality passenger experience
- Drive topline sales numbers and revenues through effective marketing strategies
- Develop new revenue streams and innovative programs
- Provide business insights using data and analytics
Requirements:
- PGDBM or MBA
- 15+ years of marketing experience, with 2-3 years in team leadership roles
- Experience in FMCG, Commercial Retail, or similar large-scale industries
- Exposure to market dynamics, product development, communications, and consumer research
Company Overview:
SMA - Strategic Management Alliance is a leading services and infrastructure conglomerate with interests in retail, airport development, urban infrastructure, and services business. We are committed to delivering exceptional passenger experiences and driving business growth through innovative marketing strategies.
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