Strategic Planning Lead
6 days ago
This role is responsible for leading the development of strategic plans that drive business growth and success. As a Strategic Planning Lead at VML, you will work closely with cross-functional teams to ensure seamless integration of strategic plans.
Main Responsibilities:
- Developing strategic plans that align with client objectives and market trends.
- Conducting thorough market research and analysis to inform advertising strategies.
- Leading the development of strategic briefs to guide creative teams in campaign ideation and execution.
- Partnering with other teams to ensure seamless integration of strategic plans.
Requirements:
- Graduate/Post-Graduate degree in Marketing, Advertising, Business, or related field.
- 6+ years of experience in strategic planning within a mainline advertising agency.
- Proficiency in utilizing data and analytics to drive insights and decision-making.
- In-depth understanding of market research, consumer behavior, and advertising trends.
- Strong interpersonal and people management skills.
- Ability to think creatively and strategically to solve complex business challenges.
- Executive level presentation and communication skills to lead senior-level client interactions.
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