Strategy and Planning
1 week ago
Role & responsibilities
- Setting strategic goals and ensuring alignment with overall agency objectives.
- Conduct thorough market research and analysis to uncover insights that inform the development of effective advertising strategies.
- Lead the development of strategic briefs that guide creative teams in the ideation and execution of impactful campaigns.
- Ensure that strategic plans align with client objectives, target audience insights, and market trends.
- Utilize data-driven insights to inform strategic recommendations and optimize campaign performance.
- Stay informed about industry trends, emerging technologies, and new tools that can enhance the effectiveness of account planning processes.
- Build and maintain strong relationships with client, understanding their business goals, challenges, and market dynamics. Present strategic plans and insights in a compelling and persuasive manner.
- Participate in strategic discussions with client, providing insights and recommendations that drive effective advertising strategies.
- Partner and collaborate with other teams, including Creative, Account Management to ensure seamless integration of strategic plans.
Preferred candidate profile
- Graduate/Post-Graduate in Marketing, Advertising, Business, or a related field with 6+ years of experience in strategic planning within a mainline advertising agency.
- Proficiency in utilizing data and analytics to drive insights and decision-making.
- In-depth understanding of market research, consumer behavior, and advertising trends.
- Strong interpersonal and people management skills.
- Ability to think creatively and strategically to solve complex business challenges.
- Executive level presentation and communication skills to lead and hold senior level client interactions.
- Prior experience of working with client/s from Ecomm, Automobile industry is required.
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