
Growth Marketing Lead
1 day ago
We're building a demand engine for Kirana retailers.
This is a business seat with real profit impact, not a campaign-ops role.
What you'll lead
- Growth Marketing Strategy: Orchestrate traffic to high-intent entry points; fix friction with Product/Ops so demand actually lands.
- Cohort Growth: Identify first-order heroes and repeat drivers; design MOV & repeat nudges to keep cohorts healthy.
- Surface Experiments: Systematically test placements, copy, and triggers with holdouts; scale only what clears payback/CM.
Team & scope
Lead a growth pod (CRM specialist, growth analyst, Calling TL) with tight partnerships across Product, Category, Ops, Design. Teams execute—you own outcomes.
Requirements
To succeed here, you need:
- E-commerce experience: You've grown orders/GMV in a marketplace/B2B commerce setting.
- Opportunity sizing & problem discovery: Outside-in research + data to pick the right bets; comfort saying
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