
Growth Marketing Specialist
20 hours ago
This is an exceptional opportunity to drive user and merchant growth across the entire lifecycle.
You will be responsible for building campaigns that scale app downloads, increase stickiness, and drive merchant acquisition through smart targeting and funnel design.
- Plan and manage paid campaigns (Google, Meta, UAC, ASA) to drive app installs, signups, and merchant acquisition.
- Design lifecycle journeys (email, push, in-app) to improve LTV and reduce churn.
- Run A/B tests, segment users, and personalize communication.
- Track and optimize CAC, LTV, retention, CPA, ROAS.
The ideal candidate has 8-10 years of experience in growth/performance/lifecycle marketing, with expertise across both B2C and B2B funnels. They are proficient in tools like GA4, AppsFlyer, HubSpot, MoEngage, and VWO, and possess a strong analytics and experimentation mindset.
A background in fintech/app/payments is a strong plus. If you love building marketing engines from scratch, obsess over CAC:LTV, and want to help shape the future of digital payments, this role may be for you.
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