Cross Sell Strategy Developer

1 month ago

Delhi, Delhi, India DMI Finance Private Limited Full time

We are seeking a skilled Cross Sell Strategy Developer to join our team at DMI Finance Private Limited. The successful candidate will be responsible for developing and implementing effective cross-sell strategies across our lending portfolio.

The ideal candidate will have a minimum of 12 years of experience in driving cross-sell policies initiatives in lending organizations or credit cards. They should also have a fair understanding of various cross-sell associated nuances and risk performance, as well as superior stakeholder management skills.

About the Role

In this role, you will be responsible for:

  • Building X Sell capabilities for the entire portfolio up to and including partner base X-sell and direct to customer X-sell
  • Optimizing risk and approvals to achieve organizational business-objective
  • Devising and driving different cross-sell programs leveraging the existing digital assets which helps in credit-healthy business growth
  • X-sell of lending products acquired through payment subsidiary of DMI
Key Accountabilities

The key accountabilities of this role include:

Segmentation

You will perform qualitative and quantitative analysis to slice heterogeneous portfolio into homogeneous segments and determine product-market fitment for designing policy of X sell for Personal Loan, Consumption Loans and Business Loans.

  1. Perform qualitative and quantitative analysis to slice heterogeneous portfolio into homogeneous segments
  2. Determine product-market fitment for designing policy of X sell for Personal Loan, Consumption Loans and Business Loans
Base Identification

You will help identify the right base from risk and conversion perspective, work closely with Data Science team for implementing the X Sell model for PL, CL and Business Loan, blend different sources of intelligence and propose framework of differential strategies which includes determining right rate of interest, right offer, right product, right channel, right time, etc. to different segments.

  1. Help identify the right base from risk and conversion perspective
  2. Work closely with Data Science team for implementing the X Sell model for PL, CL and Business Loan
  3. Blend different sources of intelligence and propose framework of differential strategies which includes determining right rate of interest, right offer, right product, right channel, right time, etc. to different segments
Experimentation

You will conduct controlled experiments and A/B tests on Cross Sell program, fine-tune cross sell strategy to achieve pointed targets, study Consumer behavior by performing Price elasticity and various sensitivity analysis.

  1. Conduct controlled experiments and A/B tests on Cross Sell program
  2. Fine-tune cross sell strategy to achieve pointed targets
  3. Study Consumer behavior by performing Price elasticity and various sensitivity analysis
Best Practices and Process

You will set KPIs, introduce analytical framework and best cross-selling practices used in BFSI industry.

  1. Set KPIs, introduce analytical framework and best cross-selling practices used in BFSI industry
Automation

You will work closely with Product, technology and Data science teams to automate various algorithms and steps in the cross-sell journey to achieve desired scale and efficiency.

  1. Work closely with Product, technology and Data science teams
  2. Automate various algorithms and steps in the cross-sell journey to achieve desired scale and efficiency
Education Qualification

The ideal candidate will have a Graduate degree in Engineering or Postgraduate degree in Finance/Statistics/Management/Quant subjects from A institutes. Preference will be given to BTech with MBA.

Qualifications preferred: BTech with MBA

Skills and Work Experience

The ideal candidate will have a minimum of 12 years of experience in driving cross-sell policies initiatives in lending organizations or credit cards. They should also have a fair understanding of various cross-sell associated nuances and risk performance, as well as superior stakeholder management skills.

Good communication skills, data-driven, analytical approach, team player.

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