Dynamic Growth and Strategy Leader
3 days ago
Established in India, Bridge Et Al. is a pioneering grocery tech startup aiming to revolutionize the grocery shopping experience with innovative solutions.
Job OverviewAs a key member of our team, you will be responsible for driving business development, marketing, growth, and operations, playing a pivotal role in shaping the company's future.
Salary: ₹1,500,000 - ₹2,500,000 per annum
Responsibilities- Product and Category Management: Analyze existing purchase data to determine category-wise margins, plan strategies to increase margin contribution of private labels, and coordinate with OEMs for product launches.
- Pricing and Promotions: Optimize pricing strategies to maximize profit without compromising sales, design promotional schemes and offers that align with market demand.
- Revenue Streams: Review and revise franchise models, identify new revenue streams including B2B partnerships and rental opportunities, and explore allied activities to diversify revenue.
- Marketing and Customer Engagement: Develop loyalty programs, analyze store planograms, execute strategies to increase gross margins, and oversee rebranding efforts.
- Data, MIS, and Analytics: Implement and maintain an MIS dashboard for real-time data monitoring, develop key metrics for management and investor reporting, and review unit economics.
- Customer Analytics and Experience: Utilize RFM and MBA to enhance customer retention, implement affinity marketing strategies, and standardize customer touchpoints.
- Forecasting and Inventory Management: Analyze marketing and pricing initiatives' impact on sales, develop a balanced product mix, and implement effective inventory management strategies.
- Competitive Analysis and Strategic Positioning: Conduct regular competitive analysis, define the company's Unique Selling Proposition (USP), and promote it to ensure brand success and scalability.
- A strong background in retail operations and growth strategy with experience in new-age FMCG retail companies.
- Experience in product and category management, with a focus on D2C Brand connects and private labels.
- Proficiency in data analysis, customer analytics, and financial forecasting with knowledge of Excel and Financial Models.
- Ability to design and implement effective pricing, marketing, and revenue strategies.
- Leadership skills to manage multi-store operations and cross-functional teams.
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