DigiLantern - Director of Email Marketing Strategy

4 days ago


Noida, Uttar Pradesh, India Digilantern Full time
About the Role:

Job Title:
Email Marketing Specialist

Experience: 2-5 years


We are seeking a highly skilled Email Marketing Specialist to join our team at DigiLantern. The ideal candidate will have a strong background in email marketing, with experience in designing and executing high-volume email campaigns.


  • Extract and compile email lists from various websites and sources to build targeted mailing lists.
  • Create and design email templates for regular bulk mail campaigns.
  • Execute high-volume email campaigns (sending 5,000+ emails daily) using platforms like Mailchimp and Excel.
  • Ensure all emails comply with industry standards and privacy regulations.
  • Utilize marketing automation tools to segment and target email campaigns effectively.
  • Maintain a high-quality email database by continuously updating and cleaning it.
  • Analyze marketing data to track performance, engagement, and conversion rates of email campaigns.
  • Report on campaign performance regularly and provide recommendations for improvements.
  • Collaborate with the sales and marketing teams to identify target audiences and develop email marketing strategies.
  • Stay up-to-date with industry trends and best practices to improve email marketing effectiveness.
  • Manage multiple email campaigns with varying goals and target audiences.

Desired Candidate:

  • Proven experience in lead generation for SEO, Web, and Mobile App services through email marketing.
  • Strong expertise in Email Marketing, Campaign Management, and Data Mining.
  • Experience in Lead Generation, including setting up new meetings and nurturing potential leads.
  • Proficient in Marketing Automation and Email Marketing tools like Apollo, LinkedIn Sales Navigator, Marketo, Eloqua, SFMC, etc.
  • Excellent written and verbal communication skills.
  • Strong organizational and Campaign management skills.
  • Bachelor's / master's degree in Marketing, Business, or related field.

Location:
Noida



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