Digital Marketing Strategist
4 weeks ago
We are seeking a highly skilled Google Ads Specialist to lead our digital marketing efforts. As a key member of our team, you will be responsible for developing and executing ROI-driven Google Ads marketing campaigns that drive cost-effective results.
Key Responsibilities:
- Conduct keyword research and maintain keyword bids, budget caps, impression share, quality score, and other important account metrics.
- Drive campaign optimizations via experiments and new initiatives, including A/B testing ad formats, copies, bidding strategy, channel-spend-mix, and more.
- Measure and report performances of all marketing campaigns against goals.
- Research and analyze competitor advertising strategy and tactics.
- Collaborate with internal teams to create landing pages and optimize user experiences.
- Optimize ad copy, landing pages, and creative performance for better results.
- Budget management and brainstorming new growth strategies in the digital space.
Requirements:
- Proven 4-6 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC).
- In-depth knowledge of Google Ads, including Search, Display, Discovery, Performance Max, UACs, YouTube Ads, and Google Analytics.
- Analytical approach, data-driven thought process, and optimization mindset.
- Ability to think creatively, work independently, and flex in a fast-paced environment.
- Competency in Excel and PowerPoint for analysis and presentations.
- Excellent communication skills.
About Us:
Digilantern is a dynamic and innovative company that values creativity, teamwork, and customer satisfaction. We are committed to delivering high-quality services and solutions that meet the evolving needs of our clients.
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