DigiLantern - Digital Marketing Strategist
4 days ago
**About the Role:**
We are seeking a seasoned Google Ads Specialist to lead our digital marketing efforts.
**Key Responsibilities:**
- Develop and execute ROI-driven Google Ads marketing campaigns
- Conduct keyword research and optimize account metrics
- Drive campaign optimizations through experiments and new initiatives
- Analyze competitor advertising strategies and tactics
- Collaborate with internal teams to create landing pages and optimize user experiences
- Optimize ad copy and landing pages for better results
- Analyze creative performance and budget management
- Brainstorm new growth strategies and plan, execute, and measure experiments and conversion tests
**Requirements:**
4-6 years of experience in Search Engine Marketing and Paid Search (PPC)
In-depth knowledge of Google Ads and Google Analytics
Analytical approach, data-driven thought process, and optimization mindset
Excellent communication skills and competency in Excel and PowerPoint
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