Digital Marketing Strategist

8 hours ago


Bhubaneshwar, Odisha, India Nexus Technoware Solution Pvt. Ltd. Full time
Job Title: Digital Marketing Strategist

We are seeking a seasoned professional to oversee all aspects of digital marketing and web optimization.

About Nexus Technoware Solution Pvt. Ltd:

Nexus Technoware Solution Pvt. Ltd is a Microsoft Silver Certified partner, ISO 9001-2008 Certified Company, and STPI Registered firm that specializes in software development, web app development, website design, web hosting, corporate email solutions, web security, dedicated server leasing, search engine optimization, biometric solutions & mobile messaging & voice solutions.

Key Responsibilities:
  1. Develop and implement comprehensive digital marketing strategies to drive organic traffic, improve rankings, and ensure website visibility.
  2. Conduct thorough keyword research and identify high-performing search terms to inform content creation and SEO efforts.
  3. Optimize website content, meta tags, images, and URLs for maximum search engine ranking potential.
  4. Pursue link-building strategies to establish a robust backlink profile and enhance website credibility.
  5. Analyze competitor backlink strategies and implement improvements to stay ahead in the market.
  6. Conduct regular site audits to identify and rectify technical issues such as broken links, redirects, and crawl errors.
  7. Ensure proper indexing, crawling, and canonicalization of website pages to maximize search engine visibility.
Requirements:
  • Experience: 3-5 years in digital marketing or a related field with a focus on SEO.
  • Technical Skills: Proficiency in SEO tools such as SEMrush, Ahrefs, Moz, and Screaming Frog.
  • Strong understanding of Google Analytics, Search Console, and Data Studio.
  • Knowledge of HTML, CSS, and website management tools (WordPress, etc.).
  • Excellent analytical skills to interpret data and identify actionable strategies.
  • Strong communication and teamwork skills to collaborate with cross-functional teams.
  • Up-to-date knowledge of digital marketing trends, algorithms, and best practices.
Estimated Salary: $65,000 - $85,000 per year

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