Digital Marketing Strategist

1 week ago


Bhubaneshwar, Odisha, India Urban Yatra Full time

Urban Yatra seeks a skilled Digital Marketing Strategist to develop and implement comprehensive digital marketing programs in line with brand plans and business priorities. The ideal candidate will have a minimum of 4-7 years of experience in SEO, digital marketing, tracking, content marketing, and Google Webmaster optimization.

Responsibilities

  • Work with the content marketing and design teams to create suitable content for each stage of a customer's digital journey.
  • Review and optimize the design and content of all online assets, including the company website and social media pages.
  • Plan and control the digital marketing budget and spend by allocating budgets to different channels.
  • Use A/B testing to optimize digital marketing performance.
  • Analyze the results and effectiveness of campaigns to deliver actionable insights and recommendations and generate monthly reports on the digital marketing portfolio.

Requirements

  • Minimum 4-7 years of experience in SEO, digital marketing, tracking, content marketing, and Google Webmaster optimization.
  • Experience working with popular digital marketing tools.
  • Ability to improve organic search results for desktop and mobile sites on all major search engines.
  • Keyword researching and off-page and on-page optimization skills.
  • Monitoring website traffic with Google Analytics and social media marketing expertise.

What's on Offer?

  • Strong opportunities to progress your career.
  • Fantastic work culture.


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