Digital Marketing Strategist
1 week ago
Urban Yatra seeks a skilled Digital Marketing Strategist to develop and implement comprehensive digital marketing programs in line with brand plans and business priorities. The ideal candidate will have a minimum of 4-7 years of experience in SEO, digital marketing, tracking, content marketing, and Google Webmaster optimization.
Responsibilities
- Work with the content marketing and design teams to create suitable content for each stage of a customer's digital journey.
- Review and optimize the design and content of all online assets, including the company website and social media pages.
- Plan and control the digital marketing budget and spend by allocating budgets to different channels.
- Use A/B testing to optimize digital marketing performance.
- Analyze the results and effectiveness of campaigns to deliver actionable insights and recommendations and generate monthly reports on the digital marketing portfolio.
Requirements
- Minimum 4-7 years of experience in SEO, digital marketing, tracking, content marketing, and Google Webmaster optimization.
- Experience working with popular digital marketing tools.
- Ability to improve organic search results for desktop and mobile sites on all major search engines.
- Keyword researching and off-page and on-page optimization skills.
- Monitoring website traffic with Google Analytics and social media marketing expertise.
What's on Offer?
- Strong opportunities to progress your career.
- Fantastic work culture.
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