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Digital Marketing Professional

2 months ago

Bhubaneshwar, Odisha, India Urban Yatra Full time

We are seeking a highly skilled Digital Marketing Executive to join our team at Urban Yatra, a leading tour and travel agency based in Bhubaneswar, Odisha.

The ideal candidate will have a strong background in digital marketing, with a focus on tourism and hospitality. They will be responsible for developing and implementing effective online strategies to promote Urban Yatra's services and enhance the customer experience.

Key Responsibilities:

  • Develop and execute social media marketing campaigns to increase brand awareness and engagement.
  • Conduct thorough analyses of web SEO competition to identify opportunities for improvement.
  • Lead keyword research and optimization of content to improve search engine rankings.
  • Assist in the formulation of strategies to build a lasting digital connection with customers.
  • Plan and monitor Urban Yatra's ongoing presence on social media platforms.
  • Develop and maintain a deep understanding of Technical SEO principles.
  • Provide creative ideas for content marketing and social media campaigns.
  • Plan and execute all digital marketing campaigns, including SEO/SEM, marketing database, email, social media, and display advertising.
  • Design and maintain Urban Yatra's social media presence.
  • Evaluate end-to-end customer experience across multiple channels and customer touch points using strong analytical skills.
  • Collaborate with the marketing team to develop high-quality content.

Requirements:

  • At least 4 years of experience in digital marketing, preferably in the tourism and hospitality industry.
  • Working knowledge of social media, online marketing, and Instagram Ads.
  • Experience with content writing and creation.
  • Strong analytical skills and comfort with numerical data.
  • Ability to work effectively as part of a team and manage multiple stakeholders.
  • Adaptability and ability to thrive in a changing environment.

What We Offer:

  • A dynamic and supportive work environment.
  • Opportunities for growth and professional development.