Digital Marketing Specialist
1 day ago
We are seeking an experienced Digital Marketing Specialist to join our team at Nexus Technoware Solution Pvt. Ltd. This role involves managing all search engine optimization and marketing activities, ensuring website visibility and organic traffic.
As a key member of our digital marketing team, you will be responsible for implementing SEO strategies that drive traffic, improve rankings, and enhance the overall online presence of our clients. You will work closely with content, design, and development teams to achieve the best possible results.
Key Responsibilities:
- On-Page Optimization: Conduct keyword research, optimize website content, meta tags, images, and URLs for SEO, implement SEO best practices, and monitor website performance (Core Web Vitals, site speed, etc.).
- Off-Page Optimization: Execute link-building strategies to build a high-quality backlink profile, identify opportunities for guest posting, partnerships, and outreach, and analyze competitor backlink strategies.
- Technical Optimization: Conduct site audits to identify and fix technical issues like broken links, redirects, and crawl errors, ensure proper indexing, crawling, and canonicalization of website pages, and optimize website structure for better search engine crawling and user experience.
- Content Creation: Work with the content team to create SEO-friendly blog posts, landing pages, and website copy, ensure content aligns with target keywords and search intent, and identify and optimize content gaps to boost organic reach.
- Performance Monitoring & Reporting: Track website analytics, traffic patterns, and ranking performance using tools like Google Analytics, Search Console, and SEMrush, generate monthly performance reports, and provide actionable insights.
Required Skills and Qualifications:
- Experience: 3-5 years in SEO or a related field.
- Technical Skills: Proficiency in SEO tools such as SEMrush, Ahrefs, Moz, and Screaming Frog, strong understanding of Google Analytics, Search Console, and Data Studio, knowledge of HTML, CSS, and website management tools (WordPress, etc.), strong analytical skills to interpret data and identify actionable strategies, excellent communication and teamwork skills to collaborate with cross-functional teams, up-to-date knowledge of SEO trends, algorithms, and best practices, familiarity with local SEO, eCommerce SEO, and mobile optimization is a plus.
- Familiarity with certifications in SEO, Google Analytics, or Digital Marketing is an added advantage.
Estimated Salary: ₹750,000 - ₹1,200,000 per annum.
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