Digital Analytics Solutions Developer

5 hours ago

Bhubaneshwar, Odisha, India Tata Consultancy Services Full time
Job Description

We are seeking a skilled Digital Analytics Solutions Developer to join our team at Tata Consultancy Services. This role involves the implementation and maintenance of digital analytics solutions using Adobe Analytics.

Key Responsibilities:
  • Develop and implement Adobe Analytics solutions across the entire product lifecycle, ensuring seamless integration with other systems.
  • Analyzing data collection requirements and providing recommendations for optimal data collection strategies using Adobe Experience Platform (AEP).
  • Designing and implementing tag management solutions such as Adobe Launch or Google Tag Manager to enhance user experience and improve analytics accuracy.
  • Writing high-quality JavaScript code to troubleshoot and resolve complex analytics issues on large-scale websites.
  • Maintaining and updating Adobe Analytics JavaScript tags and plugins to ensure accurate and efficient data collection.
  • Collaborating with business stakeholders to scope out analytics implementations for new initiatives, identifying opportunities for growth and improvement.
  • Utilizing debugging tools like Charles and Chrome Debugger to identify and resolve technical issues.
  • Implementing third-party marketing pixels, including Google gTag, Facebook Pixel, and Linked Insight tags, to enhance customer insights and engagement.

This is an exciting opportunity for a talented individual to work in a dynamic environment, driving business growth through data-driven decision making. As a Digital Analytics Solutions Developer, you will have the chance to develop your skills, contribute to innovative projects, and make a meaningful impact on the company's success.

The ideal candidate will have excellent analytical and problem-solving skills, with a strong background in digital analytics and programming languages like JavaScript. If you are passionate about leveraging data to drive business outcomes and enjoy working in a collaborative environment, we encourage you to apply for this role.

About the Role:
  • Location: Bhubaneshwar
  • Estimated Salary: ₹1200,000 - ₹1800,000 per annum
  • Job Type: Full-time
  • Experience: 4-10 years

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