Digital Marketing Strategist

2 weeks ago


Bhubaneshwar, Odisha, India Afflink Full time

Job Overview:

We are seeking a seasoned Digital Marketing Strategist to drive revenue growth through data-driven digital marketing campaigns. The ideal candidate will have 1-2 years of experience in Google Ads, Meta Ads, and mobile app marketing.

About the Role:

The successful candidate will be responsible for planning, executing, and analyzing digital marketing campaigns across various channels. They will work closely with cross-functional teams to ensure consistent messaging and branding across all platforms.

Duties and Responsibilities:

  1. Google Ads Promotion:
  • Plan and manage Google Ads campaigns to drive targeted traffic and increase conversions.
  • Optimize ad performance through keyword research, A/B testing, and data analysis.
  • Monitor campaign budgets and adjust bids to maximize ROI.
Meta Ads Promotion:
  • Develop and implement advertising strategies on Meta platforms (Facebook, Instagram) to enhance brand visibility and engagement.
  • Create compelling ad content tailored to target audiences, ensuring alignment with overall marketing goals.
  • Analyze and report on ad performance, making data-driven decisions to optimize results.
Mobile Apps Promotion:
  • Lead the development and execution of marketing strategies to promote mobile apps across various platforms.
  • Work closely with app developers to align marketing efforts with product updates and releases.
  • Utilize app analytics to track downloads, user engagement, and retention, adjusting campaigns as needed.
Campaign Management:
  • Oversee the entire lifecycle of digital marketing campaigns, from initial planning and execution to post-campaign analysis.
  • Collaborate with cross-functional teams to ensure consistent messaging and branding across all channels.
  • Stay updated on the latest digital marketing trends and tools to continuously improve campaign performance.

Qualifications:

  • 1-2 years of experience in digital marketing with a focus on Google Ads, Meta Ads, and App Promotion.
  • Strong analytical skills with the ability to interpret data and make informed decisions.
  • Excellent communication skills, both written and verbal.
  • Ability to work independently and as part of a collaborative, international team.
  • Familiarity with marketing tools and platforms such as Google Analytics, Facebook Ads Manager, and App Analytics software.

What We Offer:

  • A competitive salary of $60,000 - $80,000 per annum, based on experience.
  • The opportunity to work with a talented and diverse team across India, Lebanon, UAE, Germany, and Russia.
  • A supportive and growth-oriented work environment that values innovation and teamwork.


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