Digital Marketing Strategist
2 weeks ago
Job Overview:
We are seeking a seasoned Digital Marketing Strategist to drive revenue growth through data-driven digital marketing campaigns. The ideal candidate will have 1-2 years of experience in Google Ads, Meta Ads, and mobile app marketing.
About the Role:
The successful candidate will be responsible for planning, executing, and analyzing digital marketing campaigns across various channels. They will work closely with cross-functional teams to ensure consistent messaging and branding across all platforms.
Duties and Responsibilities:
- Google Ads Promotion:
- Plan and manage Google Ads campaigns to drive targeted traffic and increase conversions.
- Optimize ad performance through keyword research, A/B testing, and data analysis.
- Monitor campaign budgets and adjust bids to maximize ROI.
- Develop and implement advertising strategies on Meta platforms (Facebook, Instagram) to enhance brand visibility and engagement.
- Create compelling ad content tailored to target audiences, ensuring alignment with overall marketing goals.
- Analyze and report on ad performance, making data-driven decisions to optimize results.
- Lead the development and execution of marketing strategies to promote mobile apps across various platforms.
- Work closely with app developers to align marketing efforts with product updates and releases.
- Utilize app analytics to track downloads, user engagement, and retention, adjusting campaigns as needed.
- Oversee the entire lifecycle of digital marketing campaigns, from initial planning and execution to post-campaign analysis.
- Collaborate with cross-functional teams to ensure consistent messaging and branding across all channels.
- Stay updated on the latest digital marketing trends and tools to continuously improve campaign performance.
Qualifications:
- 1-2 years of experience in digital marketing with a focus on Google Ads, Meta Ads, and App Promotion.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Excellent communication skills, both written and verbal.
- Ability to work independently and as part of a collaborative, international team.
- Familiarity with marketing tools and platforms such as Google Analytics, Facebook Ads Manager, and App Analytics software.
What We Offer:
- A competitive salary of $60,000 - $80,000 per annum, based on experience.
- The opportunity to work with a talented and diverse team across India, Lebanon, UAE, Germany, and Russia.
- A supportive and growth-oriented work environment that values innovation and teamwork.
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