Advanced Marketing Automation Specialist

1 week ago

Panchkula, Haryana, India beBeeMarketing Full time ₹ 6,00,000 - ₹ 8,00,000

Job Opportunity

We are seeking an experienced Senior Marketing Automation Specialist to lead the implementation, development, and execution of advanced marketing automation strategies for clients across industries.

In this role, you'll work closely with internal teams and global stakeholders to define marketing goals, architect solutions, and execute high-performing customer journeys.

Key Responsibilities:

  • Lead the implementation, instance setup, or migration projects end-to-end.
  • Collect and analyze requirements, lead solution design, and draft Statements of Work.
  • Build and optimize email/mobile campaigns and customer journeys using Email Studio, Mobile Studio, Journey Builder, and Automation Studio.
  • Develop and implement lead scoring, nurturing, and routing strategies.
  • Design and build reusable templates, scalable assets, and global campaign frameworks.
  • Ensure quality delivery using testing tools and QA best practices.
  • Improve campaign performance through A/B testing, segmentation, and analytics.
  • Monitor instance health, ensuring clean folder structures, asset hygiene, and field-level governance.
  • Maintain data hygiene, compliance, and deliverability best practices.
  • Conduct client discovery sessions, platform audits, and develop automation roadmaps.
  • Provide user training, documentation, and platform enablement support.
  • Actively explore and guide AI adoption and innovation in SFMC workflows.
  • Stay current with SFMC product updates and MarTech trends.

Required Skills:

  • 5+ years of hands-on experience in Salesforce Marketing Cloud (SFMC).
  • Strong expertise in Email Studio, Journey Builder, Automation Studio, Mobile Studio, Content Builder, and Cloud Pages.
  • Proven experience in implementing or migrating SFMC instances.
  • Solid understanding of lead lifecycle, customer journey mapping, and multi-channel campaign execution.
  • Proficient in AMPscript, SQL, SSJS, HTML, CSS, JavaScript, jQuery, and JSON.
  • Experience with Salesforce CRM Admin functionalities.
  • Deep knowledge of email deliverability, performance analytics, and personalization strategies.
  • Familiar with Data Views, Discover Reports, and Einstein Engagement.
  • Ability to design scalable data models and work with APIs or third-party integrations.
  • Clear, concise communicator-able to explain technical concepts to non-technical stakeholders.
  • Certification preferred: SFMC Email Specialist, SFMC Consultant, Developer.

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