Growth Strategy Manager
2 weeks ago
We are a leading electronic accessories startup with a commitment to innovation and quality. We're seeking an experienced Performance Marketing Manager to lead our growth marketing team and drive revenue, traffic, and audience expansion for our brand.
Key Responsibilities:- Develop and implement a growth marketing strategy that drives revenue, traffic, and audience expansion for our brand.
- Manage Performance Marketing campaigns to acquire new customers and drive traffic towards our website, focusing on paid tactics.
- Oversee larger teams and high-volume budgets (estimated ₹35 crore per month).
- Improve audience expansion and customer lifetime value while reducing acquisition costs.
- Analyze campaign performance, insights, blockers, and areas of opportunity.
- Optimize ad delivery, landing page conversion, and user activations efficiently.
- Continuously test and iterate learnings to find the best multichannel paid mix for us.
- Set KPIs, particularly around signup, activations, cost-per-acquisition, and cost-per-activation.
- Collaborate with cross-functional teams to optimize campaign delivery and discover new audiences.
- Responsible for onboarding, mentoring, training, and upskilling the team.
- Ensure profitable margins for the website.
The ideal candidate should possess a Bachelor's or Master's degree in Technology, Information Technology, Marketing, Business, or an equivalent degree. They should have 8-10+ years of experience in relevant paid marketing roles, with a customer-focused mindset and strong analytical skills.
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