Optimizing Ad Revenue Specialist

4 days ago

Mangalore, Karnataka, India beBeeAdvertise Full time ₹ 50,00,000 - ₹ 1,00,00,000
Ad Yield Manager Position

This is a unique opportunity to join our organization as an Ad Yield Manager, responsible for optimizing ad revenue and publisher performance.

Key Responsibilities:

  • Publisher Management: Manage publisher profit/loss, ensuring optimal yield and publisher KPIs.
  • Communication: Liaise with publishers and internal departments to address needs and monetization strategies.
  • Technical Q/A: Ensure ad requests and inventory settings are optimized, collaborating with development on publisher releases.
  • Publisher Ad Lay-out: Provide recommendations to maximize yield and publisher KPIs based on products and ad requests.
  • Publisher On/Boarding: Work with Supply-Side Platforms (SSPs) to get sites whitelisted for programmatic monetization and collaborate with Publisher Operations to enhance yield.
  • Yield Analysis: Monitor yield based on demand source by inventory/product.
  • Optimization: Analyze partner and publisher performance, revenue streams, and optimize partner set-ups to increase revenue opportunities.
  • Ad Operations: Proficient in Demand-Fulfillment Platform (DFP) and SSP system settings to ensure optimal yield setup, SSP block list, and flooring.
  • Reporting: Publish weekly Key Performance Indicators (KPIs), weekly SSP reporting, block list reporting, and partner billing/reconciliation.
  • Private Marketplaces (PMP) Management: Collaborate with buyers to create deals and optimize them for best performance.
  • Data Analysis/Publisher Decks: Analyze publisher and SSP data to report to Development and Programmatic Supervisor.

Required Skills and Qualifications:

  • Communication: Effectively convey technical information through oral and written communication, demonstrating professional attitude and interpersonal skills.
  • Organization: Work independently, manage multiple tasks concurrently, prioritize effectively, and meet deadlines.
  • Analytical: Possess superior critical thinking skills, able to research and analyze data from multiple sources, with strong business acumen.
  • Adaptable: Demonstrate flexibility and adaptability, willing to accept change and absorb new information.
  • Resourcefulness: Deliver results utilizing available resources, possessing a 'get-it-done' mentality.
  • Industry Knowledge: Have a grasp and knowledge of Finance and Online Advertising.

Requirements:

  • Undergraduate Degree in Finance, Mathematics, Computer Technology, or Business Intelligence.
  • 2-3 years of experience in Online Advertising/Web Analytics, including job functions such as Traffic Analyst, Account Manager, Yield Manager, Campaign Manager, Publisher Operations/Development, Ad Operations, Data Analyst.
  • Experience with DFP ad server, SSP UI/Applications (Index, OpenX, Appnexus), Header Bidding Ad Tech, and team/relationship management.
  • A Plus - Business Intelligence Tools for data manipulation (SQL, Visual Tool) and experience managing a team.

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