Chief Search Revenue Optimizer

1 week ago

Mangalore, Karnataka, India beBeeSenior Full time ₹ 50,00,000 - ₹ 75,00,000

Job Title: Senior Media Buyer

 

Role Overview:

We are seeking a highly skilled performance-driven senior media buyer to manage and execute high-volume campaigns with a primary focus on search arbitrage.

Key Responsibilities:

  • Campaign Execution
    • Plan, launch, and scale ad campaigns for search arbitrage funnels.
    • Set up campaigns with advanced targeting, custom audiences, pixel events, and conversion tracking.
    • Optimize campaigns for CPC, CTR, and ROI, ensuring the lowest cost per conversion while maximizing revenue from search feeds.
  • Search Arbitrage and Monetization
    • Drive traffic to monetized landing pages using various platforms.
    • Work with feed providers to align campaign traffic sources and maximize EPC.
    • Balance arbitrage economics: cost of acquisition vs. revenue from search feeds.
  • Optimization and Analysis
    • Conduct daily performance reviews, optimizing bids, creatives, placements, and audiences.
    • Perform A/B testing for creatives, landing pages, and feed response.
    • Track and analyze performance using metrics and internal dashboards.
    • Use UTM tagging and pixel management for deep tracking and attribution analysis.
  • Strategy and Reporting
    • Develop campaign strategies based on ROI goals and media buying trends.
    • Monitor spend and performance metrics such as CPC, CPM, CTR, CPA, EPC, ROAS.
    • Provide insights, reporting, and suggestions to improve campaign performance and budget utilization.
    • Stay updated on algorithm changes, ad policies, and best practices.

Qualifications and Skills:

  • Bachelor's degree in Marketing, Business, or relevant field.
  • Minimum 1+ year of experience in search arbitrage, performance marketing, or PPC media buying.
  • Proven track record in executing high-performance campaigns.
  • Strong analytical mindset with understanding of key metrics.
  • Familiarity with search feed monetization and arbitrage techniques.
  • Experience with click trackers and ad-serving platforms.

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