Digital Media Optimization Lead

2 days ago


Mangalore, Karnataka, India beBeeExpert Full time ₹ 12,00,000 - ₹ 15,00,000

Job Title: AdTech Optimization Expert

About the Role:

We are seeking a strategic and technical AdTech specialist to drive revenue growth by optimizing technology, integrations, and yield strategies.

The ideal candidate will have a deep understanding of the programmatic ecosystem and hands-on expertise with Google Ad Manager, Prebid, Open Bidding, and header bidding frameworks.

Key Responsibilities:

  • Programmatic & Yield Strategy
  • Design and execute strategies to maximize yield across programmatic channels (open auction, PMP, programmatic direct).
  • Monitor eCPM, fill rates, ad load, and ad vital metrics to continuously improve monetization.
  • Analyze inventory performance and recommend structural changes (floors, packaging, taxonomy).
  • AdTech Integrations
  • Lead integration of SSPs, DSPs, ad exchanges, data partners, and header bidding solutions.
  • Drive adoption of advanced AdTech solutions.
  • Ensure smooth technical setup, QA, and troubleshooting for all partners.
  • Platform & Infrastructure Ownership
  • Manage and optimize ad server configurations.
  • Develop scalable solutions for AMP, mWeb, and app monetization.
  • Collaborate with product and engineering teams to implement new formats and platform improvements.
  • Innovation & Experimentation
  • Stay ahead of industry changes.
  • Run controlled experiments (new formats, demand partners, floor strategies) and scale successful ones.

Requirements:

  • 5–8 years of experience in AdTech, Programmatic Monetization, or Yield Management.
  • Strong understanding of the programmatic ecosystem.
  • Hands-on expertise with Google Ad Manager, Prebid, Open Bidding, and header bidding frameworks.
  • Deep knowledge of AMP, mWeb, and app monetization dynamics.
  • Strong technical and troubleshooting skills across integrations and platforms.
  • Ability to work cross-functionally with product, engineering, and editorial teams.

Why Join Us?

  • Opportunity to shape the AdTech roadmap of a leading digital media business.
  • Work on large-scale ad infrastructure powering millions of daily impressions.
  • Drive impactful revenue growth through innovation, experimentation, and technology-first strategies.


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