
Digital Media Optimization Lead
2 days ago
Job Title: AdTech Optimization Expert
About the Role:
We are seeking a strategic and technical AdTech specialist to drive revenue growth by optimizing technology, integrations, and yield strategies.
The ideal candidate will have a deep understanding of the programmatic ecosystem and hands-on expertise with Google Ad Manager, Prebid, Open Bidding, and header bidding frameworks.
Key Responsibilities:
- Programmatic & Yield Strategy
- Design and execute strategies to maximize yield across programmatic channels (open auction, PMP, programmatic direct).
- Monitor eCPM, fill rates, ad load, and ad vital metrics to continuously improve monetization.
- Analyze inventory performance and recommend structural changes (floors, packaging, taxonomy).
- AdTech Integrations
- Lead integration of SSPs, DSPs, ad exchanges, data partners, and header bidding solutions.
- Drive adoption of advanced AdTech solutions.
- Ensure smooth technical setup, QA, and troubleshooting for all partners.
- Platform & Infrastructure Ownership
- Manage and optimize ad server configurations.
- Develop scalable solutions for AMP, mWeb, and app monetization.
- Collaborate with product and engineering teams to implement new formats and platform improvements.
- Innovation & Experimentation
- Stay ahead of industry changes.
- Run controlled experiments (new formats, demand partners, floor strategies) and scale successful ones.
Requirements:
- 5–8 years of experience in AdTech, Programmatic Monetization, or Yield Management.
- Strong understanding of the programmatic ecosystem.
- Hands-on expertise with Google Ad Manager, Prebid, Open Bidding, and header bidding frameworks.
- Deep knowledge of AMP, mWeb, and app monetization dynamics.
- Strong technical and troubleshooting skills across integrations and platforms.
- Ability to work cross-functionally with product, engineering, and editorial teams.
Why Join Us?
- Opportunity to shape the AdTech roadmap of a leading digital media business.
- Work on large-scale ad infrastructure powering millions of daily impressions.
- Drive impactful revenue growth through innovation, experimentation, and technology-first strategies.
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