
Digital Revenue Strategist
17 hours ago
As a key member of our team, you will play a crucial role in managing publisher relationships, ensuring optimal ad yield, and driving revenue growth.
Key Responsibilities:
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- Publisher Management: Manage publisher profit/loss, communicate effectively with internal teams, and ensure seamless collaboration with external partners.">
- Communication and Liaison: Develop strong relationships with publishers, internal departments, and external partners to drive business growth and optimize revenue streams.">
- Technical Q/A and Optimization: Ensure ad requests and inventory settings are optimized, collaborate with Dev on publisher releases, and provide recommendations for ad layout to maximize yield.">
- Yield Analysis and Optimization: Monitor yield based on demand source, inventory, and product; optimize partner set-ups and increase revenue opportunities through data-driven insights.">
- Ad Operations and Reporting: Manage DFP and SSP system settings, monitor KPIs, and provide regular reporting to stakeholders.
Requirements:
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- Education: Undergraduate degree in Finance, Mathematics, Computer Technology, or Business Intelligence; MBA and/or Master's degree a plus.">
- Experience: 2-3 years of experience in online advertising/web analytics, with expertise in job functions such as traffic analysis, account management, yield management, campaign management, publisher operations/development, ad operations, and data analytics.">
- Technical Skills: Proficiency in DFP, SSP UI/Applications, Header Bidding Ad Tech, and BI tools like SQL, Visual Tool (e.g., Domo, Periscope, Looker, Tableau).
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