Global E-Commerce Marketing Strategist

2 days ago

Allahabad, Uttar Pradesh, India beBeeMarketing Full time ₹ 6,00,000 - ₹ 10,00,000
Performance Marketing Executive Job Description

We are seeking a results-driven Performance Marketing Executive to lead advertising strategies on global marketplaces.

The ideal candidate will be responsible for driving sales growth, managing campaigns, and improving ROI by leveraging data insights and marketplace tools.

  • Job Responsibilities:

Business Strategy and Marketplace Management:

  • Manage company accounts on marketplaces.

Marketplace Advertising Expertise:

  • Plan, execute, and optimize advertising campaigns on Amazon and other e-commerce platforms.
  • Develop strategies to maximize visibility, improve rankings, and increase sales through PPC and display ads.

Analytics and Optimization:

  • Monitor campaign performance metrics like ACOS, ROAS, CTR, and CVR.
  • Analyze sales data, keyword performance, and competitor activity to identify growth opportunities.
  • Perform keyword research and bid optimization to enhance campaign efficiency.

Budget Management and Campaign Optimization:

  • Allocate and manage advertising budgets to ensure maximum ROI while staying within spend limits.
  • Track daily ad spends and adjust campaigns to meet performance targets.

Collaboration and Coordination:

  • Partner with the marketplace team to ensure product listings are optimized with relevant keywords, compelling content, and high-quality images.
  • Collaborate with content and design teams to create high-converting ad creatives.

Performance Reporting:

  • Prepare detailed performance reports for stakeholders, highlighting key insights and recommendations for improvement.
  • Present weekly/monthly reports on campaign performance and advertising spend.

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