Strategic Digital Marketing Lead
2 weeks ago
NuView Treatment Center is a leading intensive outpatient drug and alcohol rehab facility in Los Angeles. We offer highly personalized whole person treatment with an integrative and holistic approach to improve mental, physical, and emotional health.
The center combines proven effective therapy with functional medicine practices, seeking a highly skilled digital marketing professional to drive our online presence.
Job Summary
We are looking for a Strategic Digital Marketing Lead to develop and execute data-driven paid marketing strategies across multiple platforms, including Google Ads, Meta Ads, LinkedIn, Twitter (X), TikTok, Reddit, Quora, and other emerging channels.
Main Responsibilities:
Campaign Strategy and Execution:
- Develop targeted campaign strategies to acquire high-quality leads that convert into clients for NuView Treatment Center.
- Manage campaigns across multiple platforms, ensuring cost efficiency and lead quality.
Lead Generation:
- Focus on acquiring leads through compelling ad creatives and messaging, aligned with NuView's brand, mission, and compliance standards.
- Monitor and analyze campaign performance metrics to continually refine and improve campaign effectiveness.
Performance Analysis and Reporting:
- Utilize tools like Google Analytics, Looker Studio, and Excel to track key performance indicators (KPIs) and make data-driven decisions.
- Collaborate with cross-functional teams to optimize ad copy, visuals, and landing pages for improved conversion rates.
Qualifications
- Experience: 3-5+ years in performance marketing, preferably in healthcare or highly competitive industries.
Skills:
- Expertise in managing ads across multiple platforms.
- Strong analytical skills with proficiency in Google Analytics, Looker Studio, and Excel.
- Experience with Hubspot CRM and marketing automation tools.
Estimated Salary:$120,000 - $150,000 per year, depending on experience and qualifications.
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