Strategic Marketing Lead
1 week ago
As a boutique finance consulting firm, Advith Consulting has been delivering exceptional financial services for over 40 years. Our core values of Knowledge, People, and Client Servicing drive our success. We pride ourselves on fostering a collaborative environment where every team member's unique contributions are valued.
About the Role:
We are seeking an experienced Strategic Marketing Lead to join our team. As a key player in our marketing efforts, you will be responsible for developing and executing comprehensive marketing strategies that drive business growth. Your primary focus will be on leading all marketing and sales initiatives within the organization, including prospect identification, lead generation, and handling the sales cycle in close collaboration with internal stakeholders.
Key Responsibilities:
- Develop and execute strategic marketing plans that align with our business objectives.
- Lead cross-functional teams to create effective marketing campaigns, leveraging data-driven insights to optimize performance.
- Analyze market trends, competitor activity, and customer behavior to inform marketing decisions.
- Create engaging content and messaging that resonates with our target audience.
- Collaborate with internal stakeholders to ensure seamless execution of marketing initiatives.
- Monitor and report on campaign performance, providing actionable insights to drive continuous improvement.
- Stay up-to-date with industry trends and best practices in digital marketing, social media, and analytics.
Requirements:
- Possess a Postgraduate degree in Marketing or a related field.
- A minimum of 5-10 years' experience in marketing, preferably in a technology or finance consulting organization.
- Proven track record of driving business growth through strategic marketing initiatives.
- Excellent communication, project management, and analytical skills.
- Familiarity with digital marketing tools, social media platforms, and analytics software.
Estimated Salary: $120,000 - $180,000 per annum, depending on location and experience.
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