Fulfillment and Retention Specialist

4 days ago

Mumbai, Maharashtra, India beBeeLoyalty Full time ₹ 90,00,000 - ₹ 1,20,00,000

Unlock User Potential

We're seeking an analytical and user-obsessed professional to own and scale in-app user engagement, retention, and loyalty.

This role combines marketing, product, and analytics expertise to design and deploy strategies increasing app usage, session time, and repeat behavior among our existing user base.

You'll develop engagement hooks, drive gamified experiences, and build loyalty mechanisms turning transacting users into long-term brand advocates.

This high-impact role directly supports our goal to grow DAU/MAU and deepen user-product affinity.

Key Responsibilities:

  • Design and execute app engagement strategies that increase DAU, MAU, and session duration.
  • Create gamification-led experiences driving repeat usage and behavioral stickiness.
  • Drive referral programs with the user base and employees to increase top funnel and create a new acquisition channel.
  • Develop engagement models for referred users to drive engagement and initial business outcomes.
  • Identify and implement loyalty and rewards frameworks recognizing and retaining high-intent users.
  • Leverage in-app behavioral data to understand user intent signals and cross-product affinities.
  • Develop automated engagement journeys across push notifications, in-app messaging, WhatsApp, SMS, and other owned channels.
  • Conceptualize and execute reactivation workflows for dormant or inactive users.
  • Define and own core KPIs: returning user %, engagement frequency, feature repeat rate, retention cohorts, and churn recovery rate.
  • Partner with Product and Design to implement in-app features reinforcing engagement (missions, progress bars, badges, etc).
  • Conduct ongoing A/B experiments to optimize lifecycle touchpoints based on user cohort behavior and engagement goals.
  • Explore brand partnerships offering mutual value to increase app engagement and user delight.

Mandatory Qualifications:

  • Previous BFSI and Fintech Exposure.
  • 3-5 years of experience in lifecycle marketing, CRM, growth, or product marketing, preferably in fintech, D2C, or consumer apps.
  • Hands-on experience is essential.
  • Strong understanding of fintech consumer motivations, especially in underserved or first-time credit segments.
  • Proficiency in analyzing user journey data to define product affinity, intent segments, and retention triggers.
  • Familiarity with marketing automation and analytics tools such as MoEngage, WebEngage, Clevertap, Mixpanel.
  • Ability to work cross-functionally with Product, Data, Design, and Content teams to deliver seamless execution.
  • Experience in designing and tracking loyalty metrics, engagement frameworks, and reporting dashboards.

Preferred Qualifications:

  • Experience deploying gamified engagement models or behavioral nudges.
  • Exposure to tier 2-4 Indian audiences, especially for vernacular and low-tech segments.
  • Understanding of rewards mechanics (tiers, milestones, missions, cashback logic) and their impact on user behavior.

Success Indicators:

  • Increase in returning user base and app re-engagement rates.
  • Consistent improvement in DAU, MAU, and session time.
  • Loyalty mechanisms driving feature repeatability.
  • Highest adoption of cross-sell products through in-app journeys.

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