Product Manager Obesity

3 weeks ago

Bengaluru, Karnataka, India Novo Nordisk Full time

The Role

At Novo Nordisk, we're committed to making a difference in the lives of people living with obesity. As a Product Manager for Obesity, you'll play a key role in driving change and contributing to pioneering new approaches. You'll be responsible for planning and executing brand marketing strategies, conducting competitor and market analyses, and evaluating market potential. Your expertise will help us develop and align with key stakeholders on the strategy for the promotion of our product and design its promotional mix.

Key Responsibilities

  • Develop and execute brand marketing strategies for the short and long term
  • Conduct competitor and market analyses, evaluate market potential, and analyze affiliate expectations
  • Prepare a medium-term marketing strategy and investment plan
  • Develop and align with key stakeholders on the strategy for the promotion of the product and design its promotional mix
  • Conceptualize and design communication campaigns
  • Conduct fieldwork for insight into activity/strategy implementation
  • Appoint advertising agencies and negotiate costs
  • Identify innovative promotional tools
  • Conceptualize and design mass campaigns
  • Liaise with medical professional bodies
  • Track progress and take corrective measures

Requirements

  • Graduate in Life Sciences, Business, or Marketing or equivalent field
  • MBA degree in Business/Marketing from a Premier B School is preferred
  • Experience of 5-7 years in Brand Management, core Marketing, and Product Management
  • Good data-driven and analytical approach with fluency in English
  • Experience with product launches, promotional campaign creation, and execution
  • Interest and gained knowledge of obesity therapy area, including methods of care, pharmaceutical products, and key customers is desirable
  • Ability to work with internal and external stakeholder groups such as internal sales and medical teams, KOLs, and HCPs
  • High performer, ambitious, and with pronounced negotiation skills
  • Experience in conference/large meeting-related initiatives from planning to execution

About the Department

At Novo Nordisk, we're committed to making a difference in the lives of people living with obesity. Our aim is to debunk the stigma around obesity, spreading knowledge and building bridges to relevant resources. As the Senior Marketing Manager for Obesity, you'll report directly to the Senior Business Unit Director and have a team of up to 4 direct reports. The Obesity Business Unit at Novo Nordisk India is a dynamic and innovative team focused on providing solutions for patients with obesity.

Working at Novo Nordisk

We're a global healthcare company that's driving change to defeat diabetes and other serious chronic conditions. Our treatments today are benefiting millions of people living with diabetes, obesity, and rare blood and endocrine diseases. We're discovering and developing innovative biological medicines and making them accessible to patients throughout the world.

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