Product Manager Obesity

4 weeks ago


Bengaluru, Karnataka, India Novo Nordisk Full time

Job Overview

The Obesity Business Unit at Novo Nordisk India is a dynamic and innovative team focused on providing solutions for patients with obesity. We're here to change the stigma around obesity, spreading knowledge and building bridges to relevant resources. As a key member of our team, you'll play a pivotal role in transforming the awareness, narrative, and access to treatment for people living with obesity in India today.

Key Responsibilities
• Conduct competitor and market analyses, evaluate market potential, and prepare a medium-term marketing strategy and investment plan.
• Develop and align with key stakeholders on the strategy for the promotion of the product and design its promotional mix.
• Conceptualize and design of communication campaigns, appoint advertising agencies, and negotiate costs.
• Conduct fieldwork for insight into activity/strategy implementation, track progress, and take corrective measures to ensure high RoI on marketing activities.

Requirements
• Graduate in Life Sciences, Business, or Marketing, or an equivalent field. MBA degree in Business/Marketing from a Premier B School is preferred.
• 5-7 years of experience in Brand Management, core Marketing, and Product Management. Good data-driven and analytical approach with fluency in English.
• Experience with product launches, promotional campaign creation, and execution. Interest and gained knowledge of obesity therapy area, including methods of care, pharmaceutical products, and key customers is desirable.
• Ability to work with internal and external stakeholder groups such as internal sales and medical teams, KOLs, and HCPs. High performer, ambitious, and with pronounced negotiation skills.
• Experience in conference/large meeting related initiatives from planning to execution.
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