Marketing Manager for Obesity Business Unit
1 week ago
About the Role
We are seeking a talented Marketing Manager to join our driven Obesity Business Unit at Novo Nordisk India. As a Marketing Manager, you will play a key role in transforming the awareness, narrative, and access to treatment for people living with obesity in India today.
Key Responsibilities
You will plan and execute brand marketing strategies for the short and long term. You will conduct competitor and market analyses, evaluate market potential, analyze affiliate expectations, and prepare a medium-term marketing strategy and investment plan.
- Develop and align with key stakeholders on the strategy for the promotion of the product and design its promotional mix.
- Conceptualize and design of communication campaigns.
- Conduct fieldwork for insight into activity/strategy implementation: field communication, feedback and roll out of strategy.
- Appoint advertising agencies and negotiate costs, identify innovative promotional tools.
- Conceptualize and design mass campaigns, liaise with medical professional bodies, track progress, and take corrective measures in order to ensure high RoI on marketing activities.
Requirements
You will have a Graduate in Life Sciences, Business or Marketing or equivalent field. An MBA degree in Business / Marketing from Premier B School is preferred. You will have 5 - 7 years of experience in Brand Management, core Marketing and Product Management. Good data driven and analytical approach with fluency in English is a must.
About the Department
At Novo Nordisk, we're here to change the way we approach obesity. Our aim is to debunk the stigma around obesity, spreading knowledge and building bridges to relevant resources. We're a dynamic and innovative team focused on providing solutions for patients with obesity. We're driven by the values of support, growth, and innovation. With a strong emphasis on collaboration and making a positive impact.
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