Strategic Obesity Marketing Director
5 days ago
About Novo Nordisk A/S
We are a global healthcare company that discovers, develops and manufactures innovative medicines to help people live longer and healthier lives.
Salary: ₹ 1,500,000 - ₹ 2,500,000 per annum
About the Role
As a Senior Marketing Manager, you will play a key role in shaping the commercial strategic direction within the therapy area and lead a cross-functional team. Your primary responsibility will be to develop and execute the obesity marketing strategy to optimize and maximize the potential of our future obesity portfolio.
Main Responsibilities
- Develop and execute the obesity marketing strategy to drive business growth and expand our presence in the Indian market.
- Lead the cross-functional matrix team in delivering the obesity strategy in line with patients' journey steps and ensuring excellence in execution in delivery of the business.
- Analyse and identify areas of opportunity for business growth, adopt a fail-fast approach, and apply agile learnings in unpredictable situations.
- Educate, motivate, and inspire the organization about the Obesity portfolio launch strategy, core story, brand positioning, key messages, and clinical evidence.
Qualifications
- Graduate in Life Sciences, Business or Marketing or equivalent field and MBA degree in Business / Marketing from Premier B School.
- Total experience of 12+ years with 5+ years in managerial position.
- Experience in pharmaceutical/healthcare, consumer goods industry, or private market sales.
About You
- Several years of commercial experience with a background in marketing, sales, and business development, ensuring a proven marketing toolbox.
- Successful experience with product launches, brand marketing strategy development, and execution in an out-of-pocket environment is desirable.
- Track record of identifying innovative promotional tools, conceptualizing and designing campaigns, and ensuring RoI on marketing activities.
- Interest and gained knowledge of the obesity market, including methods of care, pharmaceutical products & competition, and key customers is desirable.
- Experience in market research initiatives and gaining market intelligence.
- Expert in conference/large meeting-related initiatives from planning to execution.
What We Offer
- A competitive salary package ranging from ₹ 1,500,000 to ₹ 2,500,000 per annum.
- A chance to work with a dynamic and innovative team that is passionate about making a difference in the lives of people living with obesity.
- Opportunities for career growth and professional development in a fast-paced and challenging environment.
Contact Information
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