Digital Marketing Lead for Brand Growth

6 days ago

Gurgaon, Haryana, India 32nd Full time
About the Role

We are seeking a Digital Marketing Lead to join our team at 32ND. This is an exciting opportunity to drive and optimize all digital marketing initiatives to enhance brand awareness, generate high-quality leads, foster customer engagement, manage the marketing strategy for our mobile app, and optimize our performance on delivery platforms like Zomato.

Key Responsibilities
  • Digital Strategy Development and Execution
    • Develop and execute a comprehensive digital marketing strategy that supports our overarching business goals, including brand awareness, lead generation, and customer retention.
    • Manage digital channels such as the website, SEO/SEM, paid advertising, and the 32ND mobile app. Ensure consistent messaging and high performance across all digital touchpoints.
    • Collaborate with the Marketing Manager and the Content Writer and Campaign Manager to conceptualize, plan, and execute integrated digital campaigns that drive traffic, engagement, conversions, and app usage.
    • Ensure a seamless integration of digital efforts with offline campaigns (e.g., events, print, PR) to provide a cohesive brand experience for customers across platforms, including the mobile app.
  • App Marketing Ownership
    • Develop and implement a dedicated marketing strategy for the 32ND mobile app, focusing on growing app downloads, user engagement, and in-app transactions for both F&B and Residence offerings.
    • Plan and execute in-app marketing campaigns such as push notifications, in-app banners, and personalized offers to drive engagement, retention, and conversions (e.g., restaurant bookings, event reservations, or residential inquiries).
    • Track app-related metrics such as installs, active users, session duration, and in-app conversions. Continuously refine app marketing efforts based on user data and behaviour patterns to improve overall app performance.
    • Lead the optimization of 32ND's F&B brands on delivery platforms like Zomato. Focus on improving visibility, rankings, and sales through targeted promotions, menu optimization, and customer reviews.
  • Performance Marketing and Lead Generation
    • Lead and optimize paid advertising campaigns (Google Ads, Facebook Ads, Instagram Ads, etc.) to maximize click-through rates (CTR), reduce customer acquisition costs (CAC), and improve overall ROI.
    • Develop and implement an SEO strategy to improve organic search rankings, drive relevant traffic to the 32ND website, and increase the visibility of both F&B brands and Residences.
    • Work closely with the marketing and content teams to develop and optimize landing pages and in-app content that convert visitors into leads. Focus on improving the user experience and ensuring high-quality lead generation for residential projects and F&B offerings.
  • Website and App Management
    • Oversee the performance, content, and user experience of 32ND's websites, ensuring optimized for SEO.
    • Work closely with development teams and product managers to ensure the 32ND mobile app delivers a premium user experience and that marketing efforts drive user engagement and loyalty.
    • Continuously monitor website and app performance metrics (bounce rates, session duration, app retention) and implement CRO strategies to improve user journeys and drive higher conversion rates for both web and app-based interactions.
  • Data Analytics and Reporting
    • Monitor, analyze, and report on the performance of all digital marketing channels and campaigns, including app marketing efforts. Focus on key metrics such as website traffic, conversion rates, lead generation, app downloads, in-app engagement, and ROI.
    • Use tools like Google Analytics, SEMrush, app analytics tools, to gather insights on campaign performance and customer behaviour. Use this data to optimize future digital campaigns and refine the overall strategy.
    • Conduct regular A/B testing on digital campaigns, landing pages, emails, and app features to identify optimization opportunities and improve overall performance.
  • Collaboration and Cross-Functional Alignment
    • Collaborate with the marketing, events, content, and design teams to ensure cohesive messaging across all digital campaigns, web, and app experiences.
    • Work with the Marketing Manager to align digital strategies with PR campaigns, offline events, and partnerships to maximize overall campaign effectiveness.
    • Manage relationships with external agencies, vendors, or freelancers when necessary (e.g., PPC agencies, SEO consultants, app developers) to ensure high-quality service delivery and alignment with business goals.
    What We Offer
    • An estimated salary of ₹60,00,000 per annum, depending on qualifications and experience.
    • A competitive benefits package, including medical insurance, retirement savings, and paid time off.
    • The opportunity to work with a dynamic team in a fast-paced environment.
    • The chance to contribute to the growth and success of a leading real estate company.

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