Brand Director for Strategic Growth
2 days ago
About the Role
Airatalooks to appoint a Brand Director for Strategic Growth to drive brand refresh and excellence across various touchpoints. The ideal candidate will have experience in both traditional and digital marketing, with a strong background in team management and influencer marketing.
Key Responsibilities:
- Developing and implementing a comprehensive brand strategy to increase salience for Airtel in various categories.
- Maintaining channel-wise excellence across all touchpoints, including TV, YouTube, SMS, retail, and performance marketing.
- Leading a 30-member team, including an in-house agency, and providing strategic guidance to ensure effective campaign execution.
- Solving business problems through communication and partnering with cross-functional teams to drive growth.
Requirements:
- At least 10-12 years of experience in branding and marketing, with a proven track record of success in both traditional and digital marketing.
- Experience in managing large teams and driving team member development.
- Strong understanding of influencer marketing and its potential to drive business outcomes.
- Excellent communication and interpersonal skills, with the ability to partner with cross-functional teams and stakeholders.
Estimated Salary Range: $120,000 - $180,000 per year
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