Strategic Brand Director for Luxury Hospitality
2 days ago
Company Overview
THRS - Travel & Hospitality Representation Services is the region's leading Integrated Representation business for luxury hospitality and tourism brands worldwide. Our business verticals include Sales Representation, Destination Marketing, Media & PR and THRS Digital.
About the Role
We are seeking an experienced Brand Director to lead our digital vertical SWAY. The ideal candidate should have a profound understanding of creative brand development, consumer insights, and market trends.
Key Responsibilities
- Develop and execute comprehensive brand strategies that align with client objectives and drive growth.
- Collaborate with creative, media, and account teams to develop integrated marketing campaigns that resonate with target audiences.
- Act as the primary strategic advisor to clients, building strong relationships and delivering high-quality strategic recommendations.
- Establish KPIs and measurement frameworks to evaluate the effectiveness of brand strategies and campaigns.
- Support business development efforts by providing strategic insights and contributing to pitch presentations.
Requirements
- Educational Background: Bachelor's degree in Marketing, Business, Communications, or a related field.
- Experience: 6-9 years in marketing and brand strategy, with at least 1 year in a leadership role.
- Proven ability to develop successful creative brand strategies for leading brands.
- Strong understanding of consumer behaviour and market research methodologies.
- Exceptional written and verbal communication skills, capable of articulating complex ideas clearly and persuasively.
- Demonstrated leadership abilities with experience managing and mentoring teams.
- Proficiency in data analysis and leveraging insights to drive strategic decisions.
Estimated Salary
The estimated salary for this role is ₹45 lakhs - ₹60 lakhs per annum, based on industry standards and location.
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