Digital Marketing Strategist for Growth

4 days ago


Gurgaon, Haryana, India ANTS Digital Pvt. Ltd. Full time

About the Role

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At ANTS Digital Pvt. Ltd., we are seeking a highly skilled Paid/Performance Marketing Manager to lead and manage the implementation and execution of Paid campaigns and strategies.

About the Company

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ANTS is an integrated marketing solutions company helping its clients scale their businesses in a digital-first world. We pride ourselves on delivering innovative and result-driven solutions, leveraging our expertise in custom-built tech assets, intuitive UI/UX, powerful SEO, unique Social Media campaigns, engaging Performance Marketing, and meaningful Public Relations strategies.

Key Responsibilities

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  • Develop, execute, and optimize performance marketing campaigns across various channels, including but not limited to Google Ads, social media advertising to drive customer acquisition and revenue growth.
  • Achieve/exceed SBU Revenue Targets and other Business Unit Parameters.
  • Monitor and analyze key performance indicators (KPIs) such as conversion rates, click-through rates (CTRs), and return on ad spend (ROAS) to measure campaign effectiveness and identify areas for improvement.
  • Presenting daily/weekly/monthly reports of acquisition campaigns progress report to the team and clients.
  • Religiously track funnel conversion and identify key areas for improvement. Engage with the concerned team to drive engagements and deliver results.
  • Develops account strategy and media plan based on client brief, prioritize and manage retainer clients' expectations.
  • Contribute to the client strategy, planning key campaign optimizations and oversight of Digital Campaigns, including Display, Shopping campaigns, UAC, Video, Social etc for all the clients.
  • Brainstorm new and creative growth strategies with client to ideate, plan and execute Brand Strategy & Vision with opportunities to up-sell & cross-sell, working closely with the Account Managers.
  • Builds strong relationships across Client Services and other channel teams.

Requirements

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  • Experience with performance marketing platforms such as Google Ads, Facebook Ads Manager, and other relevant platforms and tools.
  • In-Depth Knowledge of Biddable media Digital platforms like Google, Facebook, LinkedIn, Twitter, Snapchat, Amazon, Flipkart, etc.
  • Experience working with popular social media advertising platforms found with E-Commerce products. Ecommerce Platform Knowledge like Amazon, Flipkart, etc.
  • Paid marketing experience delivering a good ROAS is an absolute must.
  • A self-starter and results-oriented, with an ability to be detail-oriented without losing track of the big picture.
  • Should have and previously demonstrated an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines.
  • Stay up-to-date with social media trends and tools.

Salary and Benefits

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The estimated salary for this role is ₹800000 - ₹1200000 per annum, depending on experience.

ANTS offers a comprehensive benefits package, including medical insurance, retirement plan, and generous time off.

We encourage professional development through training programs, workshops, and conferences.



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