Digital Brand Strategist

4 days ago


Gurgaon, Haryana, India HealthKart Full time

We are seeking a Digital Brand Strategist to join our team at HealthKart. As a key member of our marketing team, you will play a crucial role in developing and executing brand strategies that drive business growth.

About the Role

The successful candidate will have 4-8 years of experience in brand management within the FMCG category, particularly in digital-first brands. A collaborative team player, you should be adept at working with internal teams and external partners, including brand and digital agencies.

Key Responsibilities
  • Brand Positioning: Develop impactful ideas and translate them into end-to-end communication, design language, and online brand properties.
  • Product Strategy and NPD: Drive the product strategy, conceptualize, and lead the journey from ideation to commercialization for new products.
  • Digital Strategy: Create a comprehensive digital strategy across channels, leading the consumer acquisition process. Own social media assets and design engagement strategies.
  • Consumer Journey: Run design prototypes on various digital platforms, ensuring a cohesive consumer journey across touchpoints for 2-3x growth in consumer acquisition.
  • Collaboration: Work closely with channel and online teams to drive brand growth and deliver on the annual business plan.

Salary: $120,000 - $180,000 per annum. Benefits include a competitive compensation package, opportunities for professional growth, and a dynamic work environment.



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