Product Marketing Strategist

4 weeks ago

Gurgaon, Haryana, India Axtria - Ingenious Insights Full time
Drive Market Success as a Senior Product Marketing Manager at Axtria - Ingenious Insights

$120,000 - $180,000 per year

About the Role:

We are seeking a driven and entrepreneurial Senior Product Marketing Manager to join our dynamic and growing Product Marketing team. As a key player in this fast-paced environment, you will be responsible for spearheading all B2B marketing activities for your specific product, including battlecard creation, datasheets/flyers, videos, webinars, sales enablement assets, marketing campaigns, point of views, release notes, and case studies.

Main Responsibilities:
  • Develop go-to-market plans for the platforms/products you support, including key activities towards retention acquisition of new customers Large and SMB customers.
  • Collaborate with product management and portfolio marketing teams to develop product positioning and messaging that resonates with our target buyer personas.
  • Conduct thorough market research to understand and document our buyers' process, including where they obtain information and how they make buying decisions.
  • Stay informed about the competitive landscape and be an expert on our competition and their positioning.
  • Brainstorm assets with key stakeholders, demonstrating strong domain and product feature knowledge.
  • Understand and plan feature releases for products across an integrated product suite.
  • Assess the effectiveness of marketing programs that support your products on an ongoing basis and report back to the business on required changes.
Requirements:
  • Proven experience as a Product Marketing, Portfolio Marketing, or similar B2B role.
  • Ability to manage stakeholders in a complex environment with strong communication skills.
  • Aptitude to explain complex topics in a straightforward manner.
  • Solid writing and content development skills.
  • Familiarity with product marketing campaigns and tactics.
  • Experience in market research and competitive analysis.
  • Analytical mindset and strong quantitative skills.
  • Keen eye for detail and creativity while building assets.
  • Excellent interpersonal skills to interact with cross-functional teams.
  • Exceptional ROI-tracking skills, able to prove what is or isn't working.

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