Product Marketing Strategist

1 day ago

Gurgaon, Haryana, India DotPe Full time
About the Organization: DotPe is a pioneering platform that has successfully bridged the gap between offline and online commerce in India. With its headquarters in Gurgaon, DotPe was founded in 2020 and has since empowered over 8 million merchants across various categories to go online with their businesses. The company's comprehensive digital solutions cater to the entire customer journey - from ordering and payments to delivery services for 30,000+ restaurants and food courts. Additionally, DotPe offers an app called Digital Showroom that enables small and medium-sized businesses to set up a digital storefront within 15 seconds. This app provides a suite of business solutions to manage the customer experience.

About the Role: We are seeking a creative and analytical Product Marketing Strategist to join our team. In this role, you will be responsible for developing and executing marketing strategies that drive product awareness, adoption, and revenue growth. You will work closely with cross-functional teams, including product management, sales, and customer success, to ensure our products meet market needs and exceed customer expectations.

Key Responsibilities:
  • Market Research: Conduct thorough market research to identify trends, competitive landscape, and customer needs.
  • Positioning & Messaging: Develop compelling product positioning and messaging that resonates with target audiences.
  • Go-to-Market Strategy: Create and implement go-to-market strategies for new product launches and updates.
  • Content Creation: Produce high-quality marketing content, including product collateral, case studies, blog posts, and social media content.
  • Product Documentation: Develop user guides, FAQs, and technical documentation to help customers understand and use the product effectively.
  • Campaign Management: Plan, execute, and analyze marketing campaigns across various channels (digital, email, social media, etc.).
  • Collaboration: Work closely with product management to understand product features and benefits, and ensure alignment with marketing strategies.
  • Sales Enablement: Equip the sales team with the tools and resources they need to effectively sell our products.

Requirements:
  • 2-5 years of experience in Product Marketing role.
  • Proven experience in content marketing, ideally within a product marketing role.
  • Exceptional writing, editing, and proofreading skills.
  • Strong understanding of SEO and content optimization techniques.
  • Ability to create engaging and informative content for various marketing channels.
  • Excellent research and analytical skills.
  • Proficiency in using content management systems (CMS) and marketing tools.
  • Strong project management skills and ability to meet deadlines.
  • Collaborative mindset and ability to work effectively with cross-functional teams.

The estimated salary for this position is around ₹1,200,000 per annum, based on industry standards and the location of the job.

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