Product Marketing Strategist

2 days ago

Gurgaon, Haryana, India DotPe Full time
About the Role

As a Product Marketing Strategist at DotPe, you will play a crucial role in driving business growth through effective content marketing strategies. This is an exciting opportunity to join a dynamic team and contribute to the company's mission of empowering merchants across India to go online.

Responsibilities:
  • Content Strategy Development: Define and develop content strategies that align with the overall marketing and business objectives. Identify target audience segments and tailor content to meet their specific needs and interests.
  • Content Creation: Write and edit various types of content, including blogs, articles, whitepapers, case studies, and product descriptions. Develop compelling copy for product pages, landing pages, and email campaigns. Create multimedia content such as videos, infographics, and webinars to support content strategies.
  • SEO Optimization: Optimize content for search engines to improve visibility and drive organic traffic. Conduct keyword research and incorporate relevant keywords into the content without compromising quality.
  • Product Documentation: Develop user guides, FAQs, and technical documentation to help customers understand and use the product effectively. Collaborate with product teams to ensure the accuracy and clarity of product-related content.
  • Content Distribution and Promotion: Distribute content through various channels, including websites, email newsletters, and social media. Collaborate with influencers, partners, and industry publications to amplify content reach.
  • Performance Analysis and Reporting: Monitor content performance using analytics tools to track metrics such as engagement, traffic, and conversion rates. Generate reports to evaluate the effectiveness of content strategies and make data-driven improvements.
  • Cross-Functional Collaboration: Work closely with product management, design, and sales teams to ensure content accuracy and relevance. Align content creation with the overall product messaging and marketing goals.

The ideal candidate should have proven experience in content marketing, preferably within a product marketing role. They should possess exceptional writing, editing, and proofreading skills, as well as a strong understanding of SEO and content optimization techniques. The ability to create engaging and informative content for various marketing channels is essential. Excellent research and analytical skills are also required, along with proficiency in using content management systems (CMS) and marketing tools. Strong project management skills and the ability to meet deadlines are also necessary.

We offer a competitive salary of $80,000 - $100,000 per annum, depending on experience. If you are a motivated and creative individual who is passionate about content marketing, we encourage you to apply for this exciting opportunity.

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