Digital Product Marketing Strategist

2 days ago

Gurgaon, Haryana, India DotPe Full time

About the Organization

DotPe is a leading e-commerce platform in India, with a strong presence across the country. With its headquarters in Gurgaon, DotPe has successfully empowered 8 million+ merchants to go online with their businesses within a span of 2 years. The company offers a complete suite of business solutions to manage the entire customer journey.

About the Role

We are seeking an experienced Digital Product Marketing Strategist to join our team. In this role, you will be responsible for developing and executing marketing strategies that drive product awareness, adoption, and revenue growth. You will work closely with cross-functional teams, including product management, sales, and customer success, to ensure our products meet market needs and exceed customer expectations.

Key Responsibilities:

  • Market Analysis: Conduct thorough market analysis to identify trends, competitive landscape, and customer needs.
  • Product Positioning: Develop compelling product positioning and messaging that resonates with target audiences.
  • Go-to-Market Planning: Create and implement go-to-market strategies for new product launches and updates.
  • Content Creation: Produce high-quality marketing content, including product collateral, case studies, blog posts, and social media content.
  • Campaign Execution: Plan, execute, and analyze marketing campaigns across various channels (digital, email, social media, etc.).
  • Collaboration: Work closely with product management to understand product features and benefits, and ensure alignment with marketing strategies.
  • Sales Enablement: Equip the sales team with the tools and resources they need to effectively sell our products.

Requirements:

  • 2-5 Years' experience in Digital Product Marketing role.
  • Proven experience in content marketing, ideally within a digital product marketing role.
  • Exceptional writing, editing, and proofreading skills.
  • Strong understanding of SEO and content optimization techniques.
  • Ability to create engaging and informative content for various marketing channels.
  • Excellent research and analytical skills.
  • Proficiency in using content management systems (CMS) and marketing tools.
  • Strong project management skills and ability to meet deadlines.
  • Collaborative mindset and ability to work effectively with cross-functional teams.

The estimated salary for this position is ₹15,00,000 - ₹20,00,000 per annum, depending on qualifications and experience. If you are a creative and analytical professional looking to make a meaningful impact in the e-commerce industry, we encourage you to apply for this exciting opportunity.

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