Digital Product Marketing Strategist
19 hours ago
DotPe is a pioneering platform that has successfully bridged the gap between offline and online commerce in India. With its headquarters in Gurgaon, the company was founded in 2020 and has empowered over 8 million merchants to take their businesses online within a short span of two years.
DotPe's innovative solutions digitally enable the entire customer journey - from ordering and payments to delivery services - for 30,000+ restaurants and food courts. The company also offers a digital storefront app called Digital Showroom, which enables small and medium-sized businesses to open an online store in under 15 seconds. This comprehensive suite of business solutions helps manage the entire customer journey efficiently.
About the RoleWe are seeking a talented Product Marketing Strategist to join our team. In this role, you will be responsible for developing and executing marketing strategies that drive product awareness, adoption, and revenue growth. You will work closely with cross-functional teams to ensure our products meet market needs and exceed customer expectations.
Key Responsibilities:- Market Analysis: Conduct thorough market research to identify trends, competitive landscape, and customer needs.
- Product Positioning: Develop compelling product positioning and messaging that resonates with target audiences.
- Go-to-Market Strategy: Create and implement go-to-market strategies for new product launches and updates.
- Content Creation: Produce high-quality marketing content, including product collateral, case studies, blog posts, and social media content.
- Documentation: Develop user guides, FAQs, and technical documentation to help customers understand and use the product effectively.
- Campaign Management: Plan, execute, and analyze marketing campaigns across various channels (digital, email, social media, etc.).
- Collaboration: Work closely with product management to understand product features and benefits, and ensure alignment with marketing strategies.
- 2-5 Years' experience in Product Marketing role.
- Proven experience in content marketing, ideally within a product marketing role.
- Exceptional writing, editing, and proofreading skills.
- Strong understanding of SEO and content optimization techniques.
- Ability to create engaging and informative content for various marketing channels.
- Excellent research and analytical skills.
- Proficiency in using content management systems (CMS) and marketing tools.
- Strong project management skills and ability to meet deadlines.
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