Strategic Marketing Leader

2 days ago


Chennai, Tamil Nadu, India AssetPlus Full time

About the Role: We're seeking a dynamic and strategic Chief of Staff - Marketing to drive growth and innovation at AssetPlus. You'll collaborate with the Head of Marketing to develop impactful marketing strategies, aligning with our target audience's needs.

Key Responsibilities:

  • Collaborate with the Head of Marketing to define strategic goals and initiatives.
  • Develop and implement plans to drive marketing growth and business impact.
  • Serve as a liaison between the department head and the team, ensuring alignment and effective communication.
  • Lead cross-functional projects to support the marketing vision and objectives.

Process Improvement & Optimization:

  • Identify inefficiencies in marketing processes and design solutions to enhance productivity.
  • Establish streamlined workflows for campaign management, content creation, and program execution.
  • Develop standard operating procedures (SOPs) to ensure consistency and scalability in marketing operations.

Analytics & Insights:

  • Monitor and analyze key marketing metrics to assess performance and inform strategic decisions.
  • Create actionable insights and recommendations to optimize campaign effectiveness and ROI.
  • Work closely with the marketing analytics team to implement data-driven decision-making practices.

Estimated Salary: $120,000 - $150,000 per year. This figure is based on national averages and industry standards for similar roles in the fintech sector. Your actual compensation may vary depending on your experience, location, and other factors.



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