Optimize Business Performance through Advanced Tracking

10 hours ago

Tiruchi, Tamil Nadu, India beBeeAnalytics Full time ₹ 12,00,000 - ₹ 15,00,000
Senior Analytics Specialist

We are seeking a highly skilled analytics professional to join our team. The ideal candidate will be responsible for setting up, managing, and optimizing tracking across multiple websites and campaigns.

Key Responsibilities
  • Implement and manage Google Analytics 4 (GA4) across client websites.
  • Configure custom events, conversions, and enhanced measurement tracking.
  • Create and maintain data layers for advanced tracking requirements.
  • Develop and manage Google Tag Manager containers for multiple clients.
  • Deploy and test tags, triggers, and variables for various marketing platforms.
  • Ensure accurate data flow between GA4, Google Tag Manager, Google Ads, Search Console, and CRM/marketing platforms.
  • Build custom reports and dashboards in Looker Studio/Google Data Studio.
  • Automate reporting processes for client campaigns and deliver actionable insights.
Requirements
  • 4–7 years of proven experience in Google Analytics (Universal & GA4) and Google Tag Manager.
  • Strong technical skills in JavaScript, data layers, regex, and event-based tracking.
  • Experience with conversion tracking for Google Ads, Meta, and other platforms.
  • Familiarity with CRM and marketing automation tools integration.
  • Strong problem-solving and debugging skills.
  • Ability to handle multiple client accounts and deliver within deadlines.
  • Excellent communication skills to explain technical data to non-technical stakeholders.
Preferred (Nice-to-Have)
  • Experience with BigQuery, SQL, or Python for advanced data analysis.
  • Knowledge of server-side tagging.
  • Certification in Google Analytics or Google Tag Manager.
  • Experience in SEO/Performance Marketing reporting.

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