
High-Performing Digital Marketing Specialist
4 days ago
We are seeking a highly skilled and experienced digital marketing specialist to join our team. The ideal candidate will have a proven track record of driving measurable business growth through performance marketing.
- Develop and execute ROI-focused campaigns across multiple industries, including e-commerce, affiliate marketing, and WhatsApp lead generation.
- Own and scale high-impact lead generation & e-commerce campaigns.
- Work directly with leadership and senior marketers to drive business growth.
- Experiment boldly, test fast, and see the direct impact of your work.
Key Responsibilities:
- Launch and scale ROI-focused campaigns on Google Ads (Search, Display, Shopping, YouTube) & Meta Ads (Facebook & Instagram).
- Manage performance campaigns across E-commerce, Affiliate Marketing, WhatsApp Lead Generation, and more.
- Optimize campaigns daily by tracking ROAS, CAC, CTR, CPL, and conversions.
- Test like a pro by running structured A/B tests across creatives, copy, landing pages & targeting strategies.
- Collaborate with creatives to convert bold ideas into campaigns that deliver results.
- Dive into data to analyze campaigns, uncover insights, and recommend next steps.
Requirements:
- 2–3 years of proven experience in Google Ads & Meta Ads.
- Hands-on expertise in E-commerce, Affiliate Marketing, and WhatsApp Lead Generation.
- Strong analytical mindset with an obsession for data and dashboards.
- Proficiency in Google Analytics, Meta Business Manager, and Excel/Sheets.
- Ai-driven mindset comfortable with AI tools to enhance productivity, insights, and campaign performance.
- Creative + analytical balance able to test, learn, and innovate quickly.
Bonus Skills:
- Conversion Tracking through Google Tag Manager.
- WordPress website development & optimization.
- Technical knowledge of landing pages, pixels, and tracking integrations.
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